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December 27 2015

eplumbing46k

The ABCD of SEO



What is SEO?

SEO is Search Engine Optimization. It is a way to promote a website online. That is if you search with some terms in a search engine for example Google, you should get your site in Google Search Engine Results Page commonly known as SERP. The term with which you are searching is known as keyword or key phrase.

To make a site rank in the top of Google SERP is known as online promotion of website.

Why do you need SEO?

Suppose you have a shop where you sell pizza in Tampa Bay, Florida and you have a home delivery system. If you search with the term Pizza shop in Tampa Bay you will see there are about seven lacs of results. So you are competing against 7 lacs website which is related to Pizza shop or pizza selling in Tampa Bay. Visitor wont search that number of results to find you.

Then what is your option? The answer is SEO. Correct and authentic SEO will take your site to the top of Google SERP.

What is the time frame to get your site ranked belmont Ca vinyl window repair in the top of Google?

Search Engine Optimization is not a rocket science. Your site will not get benefits of SEO instantly. It is a time taken process. Rigorous and continuous process of SEO for quite a good period of time will help you site to perform better in Google search results.

What are the techniques of SEO?

SEO has only one authentic technique. It is White hat SEO. Though there exists another form of SEO technique i.e. Black hat SEO. It is used to gain quick results but ultimately it kills the website.



What are the negative effects of SEO?

Sometimes a business owner is in hurry to get his or her site ranked in Search Engines. To make it early some SEO providers uses black hat or spammy techniques to promote the website. But ultimately Google penalizes these sites or ban them.

What are the types of SEO?

There are two types of SEO. They are On-page SEO and Off-page SEO.

On-page SEO means - The method used in the body of the website. That is website can be enriched with tiltle, description, keywords, H1 tags and alt tags. Content plays the most important part. It should be well written and unique to the theme of the website. Duplicate content has no value in SEO.

Off-page SEO means The method in which you acquire backlinks for website from other theme related and authentic sites, directories and blogs. Blogging is an effective method as well as guest blogging.

What Google thinks of the SEO of a website?

Google wants every site should be unique with unique content and backlinks. Google has created two algorithms for SEO of each website. They are Panda and Penguin updates. Content of a site should follow the Panda update because Google is very strict on content. It should be unique and related to theme of the website. Through penguin update Google checks if site is gaining correct backlinks from authentic ones or spammy ones. Google penalizes or bans those who do not follow Panda and Penguin rules.

Where SEO is provided?

If you cant do SEO yourself, hire a proficient Search Engine Optimization Company to promote your website.

Author's Bio:

Barry Davis is an SEO and social media specialist likes to write about SEO. He likes to play with internet and is associated with Webskitters.com

August 30 2015

eplumbing46k

Global & US HVAC (Heating Ventilation Air Conditioning) Industry Report 2015 | Reuters

Research and Markets: Global & US HVAC (Heating Ventilation Air Conditioning) Industry Report 2015

Research and Markets (http://www.researchandmarkets.com/research/jhjmcv/global_and_us) has announced the addition of the "Global & US HVAC (Heating Ventilation Air Conditioning) Industry Report - 2015" report to their offering.

The global HVAC equipment market is positioned for another year of above-average growth, with a fundamental setup for the US that is the best in over 10 years. On this front, the stars aligning for residential on employment, lower gas, and higher consumer confidence, all on an easy weather comparison with better price/mix and lower raw materials costs, while commercial markets face a steady nonresidential recovery.

The underlying trends here are now firmly above the EE/MI sector average and, importantly, should be sustainable. From a macro perspective, the industry is mostly immune to concerns around currency-related competitive risks.

Potential upside from utube.com/watch?v=9ffary2tj-U continued release of pent-up demand and an easy weather comp from a cool summer in 2014. While the pre-buy impact from 13 SEER should reduce reported AHRI volume numbers by 8% in 2015. 14 SEER is positive with less risk around share shift and a positive benefit to margins and sales from mix up, which comes, for some, on a similarly priced cost base.

US Commercial HVAC market remains a more straightforward call, where about 5% growth in 2015/16 based on an ongoing non-res construction recovery (6-7% growth) and stable 4% replacement. Ductless continues to be the talk of the industry, a market that could come to represent 15% of the industry for both residential (-10%) and commercial (-5%).

OEMs were able to realize solid pricing gains in 2014, with most companies announcing low-to mid-single-digit price increases for 2015.



Key Topics Covered:

1 Introduction

1.1 Abstract

1.2 HVAC Technology

2 Summary

2.1 Global Market Overview

2.2 Residential HVAC

2.3 Commercial HVAC

2.4 Market Landscape

2.5 Snapshot & Key Players

3 Residential HVAC Market

3.1 Near-term Outlook

3.2 Long-term Outlook

3.3 Residential HVAC Market Landscape

4 Commercial HVAC Market

4.1 Outlook

4.2 Ductless Market in North America

5 Sub-Markets

5.1 Compressors

5.2 Thermostats

5.3 Refrigerants

5.4 Motors

5.5 Restructuring Opportunity

6 Research on HVAC Margins

For more information visit http://www.researchandmarkets.com/research/jhjmcv/global_and_us





View source version on businesswire.com: http://www.businesswire.com/news/home/20150730006167/en/

Research and Markets

Laura Wood, Senior Manager

press@researchandmarkets.com

For E.S.T Office Hours Call 1-917-300-0470

For U.S./CAN Toll Free Call 1-800-526-8630

For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907

Fax (outside U.S.): +353-1-481-1716

Sector: Manufacturing and Industry

August 24 2015

eplumbing46k

7 Ways to Save Money and Energy This Winter

While many parts of the United States might still be experiencing the near-record heat waves of summer 2012, in other parts temperatures have plummeted.

The Environmental Protection Agency has offered ways to save money -- and energy -- this winter, and protect your health too.

Here are seven of the EPA's tips for money-saving households bracing for cold weather:

1. Pay attention to your heating equipment to lower utility bills.Heating and cooling costs account for about $1,000, or nearly half, of a home's total annual energy bill, the EPA says. Dirt and neglect can affect the efficiency of heating, ventilation and air-conditioning systems, and are among the top causes of heating-system failure.

The EPA recommends that homeowners schedule an HVAC checkup with a licensed HVAC contractor to keep the system operating at peak performance. Also, the system's air filter should be checked every month and changed when it's dirty, or at a minimum of every three months.



2. Decorate for the holidays with Energy Star light strings.Energy Star light strings can last up to 10 times longer and use about 65 percent less electricity than incandescent light strings, and they are available in a variety of colors, shapes and lengths. If every decorative light string sold in the United States this year was Energy Star qualified, Americans would save $80 million in utility bills and prevent youtube.com/watch?v=9ffary2tj-U 1 billion pounds of greenhouse gas emissions, according to the EPA.

3. Lower the temperature in your home.Programming the thermostat to turn the temperature down 8 degrees for seven hours each night, and an additional seven hours each weekday, could result in a seasonal heating savings of approximately 12 percent. The EPA states that this could result, on average, in savings of about $180.

4. Check for water leaks and install WaterSense-labeled products.The average household spends as much as $500 a year on its water and sewer bill. But the EPA says installing water-efficient fixtures and appliances that carry the EPA's voluntary WaterSense label can save about $170 per year.



Americans disposed of approximately 33 million tons of food waste in 2010, making food the largest type of waste http://www.hometips.com/repair-fix/central-air-conditioner.html in landfills and incinerators, according to the EPA.

When excess food is disposed of in a landfill, it decomposes and becomes a significant source of methane, a potent greenhouse gas.

6. Look for the Design for the Environment label.The EPA's Designed for the Environment, or DfE, logo on more than 2,800 products differentiates those that use the safest components to protect people, pets and the environments. In 2011, Americans using DfE products cut the use of harmful chemicals by more than 756 million pounds, the agency said.



7. Test your home for radon gas.One in 15 homes may have elevated levels of radon, a colorless odorless gas that is the leading cause of lung cancer among nonsmokers. Levels can increase during colder months. The EPA suggests purchasing an affordable do-it-yourself test kit online or at a local hardware store to determine the level of radon in your home. Addressing high levels often costs the same as making other minor home repairs.

The EPA offers more energy-saving tips on its website.



July 05 2015

eplumbing46k

Where to Locate Reliable Home Windows as well as Doors Replacement Contractor In California



When seeking a terrific residence renovation job, replacing your home windows is an excellent alternative.

There are a number of wonderful benefits of replacement windows including enhanced power performance of your residence, improved resale worth, greater convenience, as well as lesser maintenance. Below is more info concerning the perks of vinyl window replacement.

July 03 2015

eplumbing46k

A Kitchen That's No Bigger, But Lots Brighter



Contractor's Cook Space: Before

With Seth as general contractor, Rafe as designer, and Kelly as co-client, the kitchen could have veered toward luxe. But the home's low-key style turned out to be the design's big idea. "Too often, kitchens are overbuilt," says Rafe. "We wanted one that would follow the spirit of the house." The result: simple Shaker cabinets, white-washed beadboard walls, and an island cantilevered to allow guests to pull up an extra stool or two.

Now, says Seth, "the family is there all the time." And no wonder. "We see a lot of kitchens," he notes. "It's refreshing to walk into one that is bright, clean, and crisp."

Shown: Dark finishes and a low ceiling contributed to the downbeat feel.

READ: 26 Easy Kitchen Upgrades

July 01 2015

eplumbing46k

Windows - Replacement Windows















GET BEAUTIFUL AND ECONOMIC WINDOWS FOR YOUR HOME

























Discover the difference new windows can make in your home. Whether you are looking to replace your current windows or get the right look for that new home - at The Home Depot we have the perfect solution for you. Do you feel as though you are tossing money out of your windows? Energy efficient windows http://replacementwindowsconnect.com/ installed into your home can save you money. Studies have shown that these windows can save you as much as one-fourth to half of the power that is needed to heat or cool your house.

Vinyl windows offer easy care, don't need painting, staining or refinishing, and will look great for years. From mobile home windows to kitchen windows, we offer an incredible selection of high quality options to meet every need. You can also eliminate your noise problem with soundproof windows which will provide a more peaceful home by limiting the outside noise.

Bring out the beauty in your home with our decorative round windows. These windows will offer a unique and elegant look to your home. Our windows are second to none in quality and craftsmanship, while being a great addition to any home. Double pane windows are another great way to save money. These windows will save you up to www.youtube.com/watch?v=Pi1QqcSzUIk 25 percent on energy costs when compared to older, single-pane models. Reduced energy not only saves you money, but is good for the environment.



Be sure to visit with one of our knowledgeable Home Depot store associates to answer any question you might have about new windows and start saving today!







June 26 2015

eplumbing46k

Window & Door Installers Tempe | Residential & Commercial Window Installation & Replacement in Phoenix & Tempe, Arizona (AZ)

Cascade/Paramount Windows is the leading Window and door manufacturer in AZ. We specialize in the highest quality vinyl and aluminum products around. Our products are guaranteed to withstand the heat and block it out quickly and effectively, which is necessary in Phoenix. Windows should let the light in while preventing as much heat as possible. In addition, virtually any type of window you can dream up to have created for your home can be found from Paramount Windows. We offer the widest selection of windows and doors, from replacement windows, to sliding glass doors, or beautiful French doors, all with a lifetime warranty and energy star certification. We will leave you happy with our service and selection, and can provide financing that will suit any budget.

We are proud to offer zero down with zero percent interest and easy payments for up to 25 months. Some of the benefits of replacement windows and doors include:

Energy Star ratingHigh performance low E glassArgon gas filledDual paneVinyl or aluminum framingA lifetime warranty

Window Replacement - Phoenix Heat Requires the Best

With vinyl or high-end aluminum replacement doors and windows from Paramount Windows, you know you are getting the very best. We carry products not only with our proud Paramount name, but other fine companies such as Windsor, Builder's Accessories, Western Window Systems and Therma Tru.

All quality company names that we are proud to carry and offer to our customers, and each is backed with the Enviro-sealed, Energy Star and AAMA logos. Paramount Windows is pleased to be an A+ accredited business with the Better Business Bureau in Phoenix. Doors that need to be replaced can be left to us, as well. We understand the importance of offering quality products with skilled installers who know what they are doing and how to get it done right the first time.

Call, Click, or Stop in Today for Superior Phoenix Doors and Windows, Done Your Way

Cascade/Paramount Windows is conveniently located in Tempe, and we http://www.homeadvisor.com/category.Windows-Doors.10220.html would love to offer you a free in-home estimate. Call us today or click online to set up your estimate immediately and see what special offers we have available for you, or shop from the convenience of your own home with our easily accessed website and get an idea of which replacement windows or doors we have available to help ensure that your needs are met. At Paramount Windows, our goal is to please our customers and offer speedy service that is done right the first time with a wide selection of the industry's leading windows and doors.

Financing and Offers to Fit Any Budget http://www.youtube.com/watch?v=Pi1QqcSzUIk on Replacement Windows

Cascade/Paramount's Arizona Windows is proud to boast that we not only offer the largest selection of windows and doors in Arizona, but we do so with financing that will make anyone's wallet happy. Call today, check us out online, or stop by our convenient Tempe location to set up a free estimate and take advantage of the special offers that we have in store at Paramount Windows.

Paramount Windows is the window and sliding door manufacturer of choice for homeowners all over the valley including Sun City, Peoria, Glendale, Anthem, Goodyear, Tempe, Scottsdale, Chandler, Mesa, and of course Phoenix. Windows made by the experts. Call now!

June 19 2015

eplumbing46k

Replacement Window Buying Guide

The view out the window is as important as how much light and ventilation the window provides. Windows connect us to the outdoors and enhance the sense of interior space. For this reason, the placement and size of your windows -- and what you'll see from them -- is no small consideration.

Where your windows are placed, how large they are and what type they have a significant effect on the amount of light and ventilation they provide.

A south-facing window lets in the most light and is desirable in all but the hottest climates. A north-facing window provides soft, diffused light. Because of the low angle of the sun in the morning and late afternoon, light from east- and west-facing windows may be intense.

Unfortunately, glass isn't nearly as good at conserving energy as an insulated wall, so glazed doors and windows can be responsible for a major part of a home's energy loss if they're not well-chosen. Storm windows and doors and window coverings help retard heat movement, but the surest and most effective way to save energy is to utilize high-performance glazing.

Check two important ratings when buying windows and glazed doors: the R-value and https://youtube.com/watch?v=Pi1QqcSzUIk the overall U-factor. An R-value measures a material's resistance to heat transfer; the higher the R-value, the better the insulating properties of the glazing. The U-factor measures overall energy-efficiency. It tells you the rate at which heat flows through the entire window, door and frame. The lower the U-factor, the more energy-efficient the window or door.



Insulating glazing typically has two, or sometimes three, panes of glass sealed together with either air or argon gas trapped between them to act as an insulator. Some units have a plastic film suspended between two glass panes. If the unit is properly sealed, condensation shouldn't occur between the panes; sometimes a drying agent (called a desiccant) is used in the spacer (the strip inside the panes, which helps keep them apart) as added insurance against condensation.

June 15 2015

eplumbing46k

Windows - Replacement Windows















GET BEAUTIFUL AND ECONOMIC WINDOWS FOR YOUR HOME























Discover the difference new windows can make in your home. Whether you are looking to replace your current windows or get the right look for that new home - at The Home Depot we have the perfect solution for you. Do you feel as though you are tossing money out of your windows? Energy efficient windows installed into your home can save you money. Studies have shown that these windows can save you as much as one-fourth to half of the power that is needed to heat or cool your house.

Vinyl windows offer easy care, don't need painting, staining or refinishing, and will look great for years. From mobile home windows to kitchen windows, we offer an incredible selection of high quality options to meet every need. You can also eliminate your noise problem with soundproof windows which will provide a more peaceful home by limiting the outside noise.



Bring out the beauty in your home with our decorative round windows. These windows will offer a unique and elegant look to your home. Our windows are second to none in quality and craftsmanship, while being a great addition to any home. Double pane windows are another great way to save money. These windows will save you up to 25 percent on energy costs when compared to older, single-pane models. Reduced energy not www.youtube.com/watch?v=Pi1QqcSzUIk only saves you money, but is good for the environment.



Be sure to visit with one of our knowledgeable Home Depot store associates to answer any question you might have about new windows and start saving today!











March 11 2015

eplumbing46k

SEO Basics: 8 Essentials When Optimizing Your Site



Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.

What are search engines looking for? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence become more profitable?

During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the following analogy:

"Skipping the basics and spending all your time and money on social and 'fancy stuff' is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne," Shelby said.

Related articles

Although the Introduction to SEO session was intended for industry newcomers, Shelby's tips offer important reminders for even experienced SEO professionals who have been optimizing sites for years.

What is SEO, Exactly?

The goal of foundational SEO isn't to cheat or "game" the search engines. The purpose of SEO is to:

Create a great, seamless user experience.

Communicate to the search engines your intentions so they can recommend your website for relevant searches.

1. Your Website is Like a Cake

think-of-your-site-like-a-cake

Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Without it, your cake is tasteless, boring, and gets thrown in the trash.

theyre-both-cakes-right

2. What Search Engines Are Looking For

Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. So how is relevancy determined?

Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.

Performance: How fast is your site and does it work properly?

Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that's available?

User Experience: How does the site look? Is it easy to navigate around? Does it look safe? Does it seo manager resume template have a high bounce rate?

3. What Search Engines Are NOT Looking For

Search engine spiders only have a certain amount of data storage, so if you're performing shady tactics or trying to trick them, chances are you're going to hurt yourself in the long run. Items the search engines don't want are:

Keyword Stuffing: Overuse of keywords on your pages.

Purchased Links: Buying links will get you nowhere when it comes to SEO, so be warned.

Poor User Experience: Make it easy for the user to get around. Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. If you know your bounce rate it will help determine other information about your site. For example, if it's 80 percent or higher and you have content on your website, chances are something is wrong.

4. Know Your Business Model

While this is pretty obvious, so many people tend to not sit down and just focus on what their main goals are. Some questions you need to ask yourself are:

What defines a conversion for you?

Are you selling eyeballs (impressions) or what people click on?

What are your goals?

Do you know your assets and liabilities?

5. Don't Forget to Optimize for Multi-Channels

multichannel-optimization

Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. These multi-channel platforms include:

Facebook

Twitter

LinkedIn

Email

Offline, such as radio and TV ads

Being consistent with keyword phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you're optimizing for.

6. Be Consistent With Domain Names

Domain naming is so important to your overall foundation, so as a best practice you're better off using sub-directory root domains (example.com/awesome) versus sub-domains (awesome.example.com). Some other best practices with domain names are:

Consistent Domains: If you type in www.example.com, but then your type in just example.com and the "www" does not redirect to www.example.com, that means the search engines are seeing two different sites. This isn't effective for your overall SEO efforts as it will dilute your inbound links, as external sites will be linking to www.example.com and example.com.

Keep it Old School: Old domains are better than new ones, but if you're buying an old domain, make sure that the previous owner didn't do anything shady to cause the domain to get penalized.

Keywords in URL: Having keywords you're trying to rank for in your domain will only help your overall efforts.

7. Optimizing for Different Types of Results

In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media.

Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank.

Optimize your non-text content so search engines can see it. If your site uses Flash or PDFs, make sure you read up on the latest best practices so search engines can crawl that content and give your site credit for it.

8. Focus on Your Meta Data Too

Your content on your site should have title tags and meta descriptions.

Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that it is also formatted correctly.

Your meta description should be unique and also speak to that specific page. Duplicate meta descriptions from page to page will not get you anywhere.

Title tags should also be unique! Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more.

Summary

You should always keep SEO in the forefront of your mind, and always follow best practices. Skipping the basics of SEO will only leave your site's foundation a mess and prevent you from fully maximizing revenue opportunities.

Editor's note: This column originally was published on April 8, 2013, and comes in at No. 2 on our countdown of the 10 most read Search Engine Watch columns of 2013. As the clock ticks down to 2014, we're celebrating the Best of 2013 by revisiting our most popular columns, as determined by our readers. Enjoy and keep checking back!

March 07 2015

eplumbing46k

A Content Marketer's Guide To SEO: A Checklist



seo-chalkboard-ss-1920

It's 2015 and by now you've been told, again and again, the importance of developing valuable content to increase your visibility in search. It's time to cut through the noise and step up with some advice you can actually use to generate results from content development.

The checklist below is intended for marketers to use with their team to identify specific tasks needed to create valuable content that generates results.

We recommend leveraging this checklist to guide content marketers and capitalize on opportunities in your industry. Start by documenting your strategy and use this list each time you launch a new campaign to ensure your content reaches its full potential.

Understand How Users Search

Content strategy begins and ends with users in mind. Of course, your end goal is to increase sales, but the best way to achieve that is to keep users top of mind in each phase of your strategy development process.

By understanding your target audience's online behaviors, interests, and expectations, marketers can develop stronger content that compels users to interact with and talk about your brand.

 Analyze current data from search, social, and other owned assets to identify user trends (top content, sharing/engagement, and demographic data)

See what content currently appears in search and what competitor content users see when searching for related terms and keywords

Examine competitor content strategies to understand what content your audience currently sees in search

Identify what users want and expect from your brand

Create a story from your data that identifies trends, behaviors, and interests to develop personas for unique audience segments

Optimize For Users

With users in mind, your content should be formed around the interests of audience segments top seo article directories free to offer more value. Targeting your content will draw stronger followings and deliver more quality leads. While achieving high search rankings for keyword targeted content is valuable, speaking to an audience is what drives engagement and conversions.

Identify how your post will offer value through education or entertainment and create content worth sharing

Support your ideas with references to validated, external sources to increase credibility and authority

Build your content around the topics and keyword phrases your audience is searching for to increase exposure

Keep content "human" in delivery that is easily digestible and appropriate for your audience segments

Establish your brand's tone and voice in individual channels to create unique content that contributes to your overall focus and strategy

Explore different content mediums and delivery channels to determine what methods generates the highest engagement

Keep the limitations and unique features of mobile in mind when crafting content to ensure all users have a consistent and quality experience

Optimize For Search Engines

High performing content is a balance between users and search engines. Just as your content needs to quickly capture the attention of a user and clearly deliver value, search engines require the same consideration.

Optimize your content and distribution channels to help search engines make connections between your content and the information your audience is searching for. Be careful to keep your content "human," as search engines have evolved to respond to quality more than over-optimization techniques such as keyword stuffing.

Maintain a consistent schedule and focus by creating a content calendar that identifies topics and keywords for each piece of content

Integrate keywords into content and back-end optimization such as headlines, page titles, URLs, and meta descriptions

Leverage tools to audit content for SEO such as Yoast for WordPress

Create unique pages for content to earn authority for individual assets

Generate quality links from bloggers and trustworthy publications to help search engines connect content with keywords

Perform periodic audits to discover and fix any broken links

When applicable, optimize content for local search with unique pages and detailed information for individual locations

Create an XML sitemap and submit to Google and Bing to assist in indexing pages

Amplify content with paid media to increase visibility across the web

Measure Improve

Your data tells a story of the obstacles faced and opportunities created from your brand's content and distribution, and analyzing this data provides a path to develop stronger campaigns. By understanding how audiences interact with content, marketers can hone their focus to increase visibility, engagement and conversions.

Pull reports from all owned, earned, and paid channels and identify patterns of engagement and interest

Leverage tools in analytics platforms to discover what content drives more traffic and action from users

Define clear goals in Google Analytics to monitor how content influences your conversion funnel and sales cycle

Monitor Google Webmaster Tools to look for site errors than can inhibit exposure in search

See how users move across your website and content with click tracking and heat mapping tools such as Crazy Egg

Use data to understand what content mediums, focus, tone, and distribution channels result in the highest engagement

Conclusion

Leverage this checklist to create stronger, more visible content by understanding which components of your digital strategy to monitor. By viewing SEO and content marketing as partners, your brand can put the right content in front of the right users with timely precision. Always keep your content top of mind and current by revisiting your strategy throughout the year.

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.



Attend MarTech and hear first-hand how brands like Coca-Cola, Aetna, Dell, EMC and Netflix are harnessing the power of technology to produce exceptional customer experiences that deliver business results. Visit with over 60 companies in expo hall. Don't miss the only US-based MarTech conference this year. Register today!

About The Author

Thomas Stern is senior vice president of client success at ZOG Digital. Stern has won numerous awards for strategic digital campaigns from Gannett Co. Inc., is a board member of Search Engine Marketing Professional Organization (SEMPO) Arizona, and has multiple Google certifications. He has a B.A. in strategic communications from the University of Kansas, and has a masters certificate in internet marketing from the University of San Francisco. Stern has more than 16 years of experience helping leading brands like KitchenAid, National Geographic, All State and Capital One achieve digital marketing results and his insights have been featured in industry-leading publications such as Social Media Today and Website Magazine.

(Some images used under license from Shutterstock.com.)

Everything you need to know about SEO, delivered every Thursday.

October 19 2014

eplumbing46k

Paul Walker Once Purchased A Wedding Ring For U.S. Soldier – New Day



In today's edition of the "Good Stuff" we discover actor Paul Walker once bought a wedding ring for a young U.S. military veteran shopping with his fiance in California. CNN's Chris Cuomo reports.

This purchase happened a decade ago when Walker noticed a young U.S. soldier shopping with his fiancee for a wedding ring in a Santa Barbara jewelry store.

"The groom was just back from duty in Iraq, and he was going to be deployed again soon and wanted to buy a wedding ring, but he said he just could not afford it," saleswoman Irene King told CNN. "I don't think the soldier realized how expensive those rings are, about $10,000."

"Walker called the manager over and said, 'Put that girl's ring on my tab,'" she said. "Walker left all his billing info, and it was a done deal. The couple was stunned. She was thrilled and could not believe someone did this."

King called it "the most generous thing I have ever seen."

Stories of Walker's incredible generosity have become a san carlos jewley ca major aspect to coverage of the actor's death.

If you have #GoodStuff news, let us know! Leave a comment, post on Facebook, or tweet to @ChrisCuomo & @NewDay using #NewDay and submit your story on iReport.

October 14 2014

eplumbing46k

Traci Kochendorfer sparkles in Gold at OHIO film events





Traci sparkles in GOLD at the first Big SCreening of her Movie SafeLINK and spent time at the event with other filmmakers.  Getting a glimpse of allowing audience to come and buy tickets to check out the her film along with a Show Us YOUr Shorts feature festival and OHIO film series provided many great fun and audience award turnouts.

With this Traci was paparazzi blocked in the parking lot.  She found herself getting a backup to get a glimpse san carlos jewelry of her pulling out after the event.  Security finally came and helped with her vehicle getting on its way after she called and a couple of girls nicely helped. 

To GET A DEMAND IN your city for the film and chance to be part of the feature film rumored to already have pre production untitled " Working it out" movie. 

October 08 2014

eplumbing46k

Easy Solutions From One Handyman To Another





Are you currently seeking inspiration for any type of home improvement? Have you been putting off repair jobs that you don't know exactly how to handle? This article will give you an idea of what you need to embark on your ventures.

A washer and dryer combo unit should be considered if space is limited at your home. A lot of combo units are as small as a dishwasher. The ease of having the same machine both wash AND dry your clothes is an added bonus!

Make sure that the home improvement work you do can be easily seen. Buyers will judge a home on visual appeal and may be deterred from buying if they notice something wrong. Sometimes, the most important things are invisible, but that doesn't count when you are selling the home.

If you are looking for issues, rotting wood, peeling paint, and water damage are all tip offs that a house has not been properly maintained. However, electrical issues, roof damage, foundation damage and other issues require an inspector to notice. Therefore, whenever you are purchasing a new home, you should spend money on home inspection to ensure there is nothing wrong with it. Doing this might save you a bunch of money down the road.

Use empty two-liter bottles as storage containers for your kitchen. You can see what is inside them, and can store and protect dry goods like flour or sugar. They keep well in the fridge, freezer and on a shelf. They are super convenient and won't cost you anything.

You should always maintain good records whenever you hire a professional contractor. Avoid thinking the contractor will do that for you. Save any invoices and contracts that have to do with the project. If you do this, you can focus on the project rather than fighting over san francisco windows replacement procedural details.

When you are thinking about home improvements, have you considered the condition your porch is in recently? The porch will will be the first visible area anytime your neighbors or friends pay a visit. Clean up clutter and add nice enhancements such as flowers and flower pots, patio furniture, wood varnish, and light fixtures. Your home will be worth more if you make these changes.

Lately, there are certain dangers to be concerned with before starting a home improvement project. Do not choose drywall that was manufactured in China. Since 2005, much of the dry wall used here has come from China. A lot of it does not have the same quality control that American made drywall does. In other cases, Chinese drywall has harmful gases that could corrode with the wires you have inside the walls.

There are times where you just can't find your inspiration. Although you may have picked up a tempting idea or two from this article, don't leap straight into a new project without preparing properly. Project mishaps often create big issues that can temporarily displace you from your dwelling. Utilize the tips and techniques located in the article to help future home improvement projects.
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